What Those Who Want to Build a Corporate Website Should Know
What Those Who Want to Build a Corporate Website Should Know
There is much to know if you're planning to build a corporate website. A website is not simply a basic project consisting of images and text. This digital storefront of your business requires making the right decisions from the very beginning.
At ProETicaret, we have brought over a hundred corporate projects to life over the past decade. Throughout this process, we've witnessed the most common challenges and failures our clients face. Based on these experiences, we've prepared this comprehensive guide.
How to Plan Your Budget and Investment
Companies often make their first mistake when it comes to budgeting. The question "Can you do it as cheaply as possible?" is very common, but this approach almost always leads to poor results.
When determining a realistic budget for a corporate website, you should think in three layers. The first layer is design and development (ranging from 5,000 to 50,000 TL), the second layer is post-launch maintenance and security services (500 to 2,000 TL monthly), and the third layer is marketing and SEO work (1,000 to 5,000 TL per month). Nothing is more expensive than building a cheap site and then being unable to afford maintenance, leaving it non-functional.
Technical Infrastructure and Security Matters
Most people focus on the appearance of a website, but the technical infrastructure behind it is more important. SSL certificates, fast servers, regular backups, and security software—these are not areas where you should cut costs.
Don't compromise on security. Customer data, payment transactions, personal information—all of these are highly sensitive. A website running on an uncertified and low-quality server is like an open door to cyber attacks. Additionally, Google penalizes websites without security certificates in search results.
Design, User Experience, and Conversion
An aesthetically pleasing appearance doesn't determine a website's success. What matters is understanding what decision visitors should make and enabling the site to guide them toward that decision smoothly.
The problem we often see is designers building sites based on their own ideas. However, your business goals, customer behavior, and conversion objectives should be at the forefront. Mobile-responsive design is now a necessity—most of your visitors will come from mobile devices. Fast loading times, simple navigation, and clear call-to-action (CTA) are fundamental principles in this regard.
Important Questions and Considerations
What is the exact purpose of the site? Is it just to provide information, make sales, or schedule consultations? If the purpose isn't clear, the design will lack focus.
For how many years will it be supported? A website is like a machine—it requires maintenance. From the start, you should plan for updates, plugin management, and security audits.
Has SEO and search engine visibility been considered beforehand? What's the benefit of building a great site if no one can see it? You should keep SEO in mind from the website development phase onwards.
Manage the Entire Process with ProETicaret
As a specialist agency in corporate website consulting in Turkey, we're not just a company that builds websites. From strategic consulting to design, development, security, and marketing, we manage every aspect of the process. Our clients move forward with a complete understanding of each step, with no surprises later.
If you're thinking "I want to build a corporate website," reading this guide and noting the key points will be beneficial for you. Don't hesitate to contact us to take the next step. We can apply the experience from over a hundred successful projects to your business.
